Natori Bra Review: The Ultimate Guide!

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Natori bras are well-known for their exceptional craftsmanship and east-meets-west design aesthetic. Over the course of four decades, the brand has evolved into a lifestyle brand that includes lingerie, ready-to-wear, home, fragrances, and eyewear. This Natori Bra guide examines the brand’s bra and lingerie collections and discusses what makes them so popular with customers.

Natori Bra Review

Quality: Excellent

Customer Service: Very Good

Value For Money: Excellent

Natori Bra Review

Natori is, without a doubt, one of the most recognisable lingerie brands in the world. Many of the brand’s classic silhouettes can be found in department stores across the United States and around the world. In addition to its bras, underwear, and other products, Natori offers some of the most comfortable undergarments on the market. They’re ideal for all-day wear and will keep you looking and feeling like yourself.

Shopping for bras can be a daunting experience, whether you’re looking for something exotic or simply stocking up on the essentials. But don’t worry, we’ve got you covered with our Natori bra review. Continue reading to learn how this brand is bringing new levels of comfort to women everywhere.

Where Is Natori Bra Located

New York City is the headquarters of the Natori Company. For more than 30 years, the brand has been manufacturing its products in the Philippines at the Pasig factory.

Natori bras reviews

Natori Bra: Pros and Cons

What We Like!

  • Great variety of comfortable bras
  • Lingerie is nearly invisible under clothing
  • International shipping available


  • Returns fees for purchases under $300

Customer Favorities

Natori Feathers bra

Natori Feathers Bra

Ultra-comfortable, Ultra-sexy The Natori Feathers Bra is one of the brands bestsellers.

Natori Bliss bra

Bliss Perfection Contour Underwire Bra

The perfect everyday bra!

The Josie Collection Review

The Josie collection by Natori features free-spirited and playful pyjamas. To create a whimsical balance, bold colors and eclectic patterns are intertwined with soft tones.

Fairytale Lace Wrap

Natori Bra reviews

This silky satin robe with lush, intricate lace is a romantic must-have. Incorporating a self-tie belt and lace applique on the sleeves, in addition to a lightweight, air-flow bubble wash, this body-skimming robe is the perfect piece for lounging at home. The wrap comes in warm white, as shown above, or angel blue. Both are stunning. 

Natori Fairytale Lace Wrap Customer Review Analysis

natori bra review
  • Reviews: 3
  • Review Rating: 4.8 out of 5 stars

What Customers Love About The Fairytale Lace Wrap:

  • Soft, feminine, and flattering
  • Beautiful wrap, and it fits perfectly.
  • Beautiful – I adore the style.


  • Customers did comment that the belting was a little long and that the wrap was quite see-through.

Natori Reviews

The Natori range offers bras and underwear for every part of your lifestyle and builds on dressing from the inside-out.

Bliss Perfection Contour Underwire Bra

natori bra review

This contour underwire bra is ideal for wearing with a T-shirt on a daily basis. Designed in the same luxurious style as Natori’s Bliss Perfection panties, the Natori Bra has fully adjustable matte straps, plush lace trim, and a 360-degree jersey fabric for all-day comfort. Stretch jersey fabric at the top with lace trim at the bottom hugs your body and looks seamless under clothes. Additionally, the stretch pads have a brushed liner inside the pad for a very soft feel.

Natori’s Bliss perfection underwire bra Customer Review Analysis

Natori Bra review1
  • Reviews: 638
  • Review Rating: 4.7 out of 5 stars

What Customers Love About The Bliss perfection underwire bra:

  • Many customers say it’s one of the best bras they’ve ever worn, in addition to being well-made and providing excellent coverage.
  • Reviewers stated that the bra is very comfortable, lightweight, and fits perfectly.


  • A few reviewers were dissatisfied, claiming that the lace was uncomfortable and the service was poor

Natori Feathers Bra

Natori feathers bra

The Natori Feathers Bra is another customer favourite. Because it is so comfortable, this lovely bra can be worn every day.

The bra has a deep plunge neckline, a folded mesh outer cover with lace trim, coupled with adjustable stretch straps with Natori’s signature Feathers lace trim. The Feathers bra is available in sizes 32-36 A-G, 30 A-DDD, and 38 B-DD.

Natori Feathers Bra Customer Review Analysis

Natori Bra review2
  • Reviews: 142
  • Review Rating: 4.7 out of 5 stars

What Customers Love About The Feathers Bra:

  • Very feminine styling with the lace,
  • gorgeous high-quality materials that feel great against the skin,
  • comfortable and stylish practical plunge bra with light support for everyday wear
  • The fit is perfect, and it’s also flattering.
  • One customers shared that in her 68 years, she had never had a bra fit so well and feel so comfortable.


  • A few customers found the bra to be too small.
  • Customers also found the customer service to be unhelpful.

Josie Natori Brand

The Josie Natori collection features beautiful activewear and loungewear pieces that can be worn anywhere.

Key Tank

natori review

We can see why Josie Natori’s key tank is one of the brand’s best-sellers. This lovely silk charmeuse feels luxurious, is elegant, and looks great layered or on its own. This tank is available in a variety of colours and can be worn with any outfit.

Natori Key Tank Customer Review Analysis

Natori Bra review3
  • Reviews: 7
  • Review Rating: 4.7 out of 5 stars
  • Featured in Glamour Magazine

What Customers Love About The Key Tank:

  • Customers found the tank to be of high quality and highly recommend it.
  • Reviewers praised the beautiful garment for everything from the quality of the silk to the fit and craftsmanship.


  • One reviewer expressed dissatisfaction with the return policy.

Lolita Lace Silk Chemise

If you’re looking for the ideal gift for a special occasion, the Josie Natori Lolita lace silk chemise is the answer. Similarly to the other Natori lingerie items this stunning Silk charmeuse gown with intricate floral Chantilly lace appliques is perfect and will make you feel stunning.

This chemise features lace applique at the front neckline, underarm, and hem, as well as adjustable straps and a slit on the wearer’s left front.

natori chemise

To sum up, if you’re looking for the ideal gift for a special occasion, the Josie Natori Lolita lace silk chemise is the answer. This stunning silk charmeuse gown with intricate floral Chantilly lace appliques is perfect and will make you feel like a million bucks. This chemise features lace appliques at the front neckline, underarm, and hem, as well as adjustable straps and a slit on the wearer’s left front.

Natori Lolita Lace Silk Chemise Customer Review Analysis

Natori Bra reviews5
  • Reviews: 4
  • Review Rating: 4.8 out of 5 stars

What Customers Love About The Lolita Lace Silk Chemise:

  • Lovely fabric and really well designed with beautiful intricate details make this stunning – colors really pop out – excellent fit
  • Beautiful color, fits true to size. Lovely!
  • Superb. The photos do not do this color justice. The rose is very deep. Decadent even.


  • I was seriously disappointed in the presentation: the item was enclosed in a standard plastic wrap, sliding around the over-sized box

The N Natori Collection Review

Inspired by core fabrics and Natori’s East meets sense sensibility.

Peony Gown

N Natori reviews

If you’re tired of sitting around in your sweatpants, then add some glitz to your life with N Natori’s stunning gown. This lovely Peony gown is perfect for unwinding at home, featuring a flowing design, a deep V-neck as well as a side slit at the bottom hem.

Natori Peony Gown Customer Review Analysis

  • Reviews: 4
  • Review Rating: 4.8 out of 5 stars

What Customers Love About The Peony Gown:

  • Love the fit and feel
  • I love these gowns. The fit of the adjustable straps and the longer length for lounging are perfect.
  • Lovely fit and workmanship as usual, I am addicted to Natori gowns .


  • One customer found it smaller than expected.

Congo Sleeveless PJs

N Natori reviews

N Natori’s glamorous PJs come next. These jersey-knit Congo PJs are an easy go-to. The tank has a slight v with one button, and the pants have an elastic waist with drawstring all around.

Natori Congo Sleeveless PJs Customer Review Analysis

Natori Bra review7
  • Reviews: 8
  • Review Rating: 5 out of 5 stars

What Customers Love About The Congo Sleeveless PJs:

  • Medium fits true to size. Fabric great for those who get too warm at night.
  • These pj are so soft and I love the Capri length and sleeveless top.
  • Natori PJs make the best gifts – never fails.


  • No negatives found.

Similar retailers:

Natori reviews

Natori Bra Reviews From Other Sources

GNGuide visits various review sites as part of this Natori bras review to learn what customers think about the brand’s lingerie collections. Our investigation began at Nordstrom, where the brand offers a wide range of products. The majority of the brand’s underwear pieces received high praise on this site:

  • Rose Dream Custom Coverage Underwear Bra has 1687 reviews with an average rating of 4.7 stars.
  • 379 reviews and 4.3 stars for Bliss Perfection Bralette
  • Flora Underwire Bra has 404 reviews and a rating of 4.7 stars.
  • 588 reviews and 4.7 stars for the Hidden Glamour Contour Underwire Bra.

Similarly The Natori underwear collection received high marks from Amazon reviewers.

  • N Natori Plus Size Congo Robe has 261 reviews and a rating of 4.7 stars.
  • Flora Contour Underwire bra has 216 reviews and a rating of 4.6 stars.
  • Natori Feather Bra has 1399 reviews and a rating of 4.4 stars.

Aside from customer reviews, the brand has received high praise from a number of bloggers and magazines.

Customers’ opinions:

Customer service: Customers are generally pleased with the Natori customer service team, with many stating that they are exceptional. However, there were a few critical reviews from customers who had a negative experience. One customer states that contacting the brand was difficult and that phone calls were not returned.

Quality: While reading through the thousands of Natori bra reviews, it became clear that the brand’s products were of high quality. We found reviews that said the bras were excellent quality, beautifully made, and the fit was superb, among many other positive comments.

Price: Customers disagreed over the value for money of the Natori bra collection. While some thought they provided excellent value and that the price was reasonable, many others thought the bras were overpriced. Customers who thought the brand was too expensive advised others to wait until there is a sale, which happens frequently, because the bras are then much more affordable.

Natori Social Media Stats

With over 100k followers, the @Natori Facebook page is well-liked. Natori posts their products on a regular basis, so it’s a great place to get ideas. Additionally, the brand’s @natoricompany Instagram page includes information about new collections.

Natori review

Where Can You Buy Natori Bras?

Natori Bras are available for purchase on the brand’s website, Additionally, Amazon has a great selection of the brands’ products.

Natori Bra Promotions and Discounts

We look for discounts and promotional codes as part of our GNGuide Natori Bra review to ensure you get the best deal possible.

Sign Up To Natori Bra Emails

When you enter the Natori site, you will be asked to subscribe to Natori Bra’s emails. After you have subscribed you will be given 10% off your first purchase and will be the first to know about Natori exclusives.

Student Discount

All students receive a 15% discount off Natori merchandise, all you need is your student beans ID.

Natori Luxe Rewards

Signing up for luxe rewards is another way to save at Natori.  Similarly to other reward programmes, you earn points while shopping and can then redeem them for exclusive discounts. 

Points can be earned in the following ways: 

  • Create an account – 50 points
  • Follow Natori on Facebook – 10 points
  • For every $1 spent you earn 1 point
  • If you have a video that has been published in the reviews, you will receive 150 points.
  • Make three purchases of more than $150 each and you will receive 250 points.
  • 10 points for following Natori on Instagram.
  • 100 points for your birthday
  • 150 points for publishing a photo in a review.
  • 10 points for writing a product review

Points can redeemed for a discount at checkout, with every 100 points + $10.

Refer A Friend

Another way to save is to refer friends. For every friend you refer you will receive $15 in points when they spend $75 or more on their first order.

Natori Bra review6

About Natori Bra

We like to give our readers a sense of the brand’s founders during our Natori Bra review, and I have to say, Josie Natori is one of the most impressive women I’ve read about to date.

Josie Cruz Natori, the founder and CEO of The Natori Company, has traveled across continents, navigated various careers, and overcome numerous challenges to create her global brand, Natori.

Natori left her hometown of Manila for the United States when she was 17 years old. She decided to try a number of entrepreneurial ventures after the birth of her son, but none were successful, so she took an embroidered blouse from the Philippines to a Bloomingdales buyer. The buyer encouraged her to make it into a sleep shirt, and she has since grown her company into a popular lifestyle brand that includes lingerie, ready-to-wear clothing, eyewear, fragrances, and much more.

Contact Natori Bra

If you require any more information, or if you need to contact the brand directly, you can contact their support team:

  • Call: 1 (424) 275 6478
  • Email:
  • Use the contact form
  • Check out their help page

Natori Bra Frequently Asked Questions

Natori bras

Does Natori Bra Have a Return Policy?

Natori offers free returns on orders over $300 in the United States. In addition, for domestic orders under $300, a flat $5 fee is payable for return shipping. The brand will only accept returns for items purchased on, and items must be re-saleable with original packaging and tags attached.

Natori Bra Shipping Policy

The brand offers free one-way ground shipping on all orders placed in the United States. Natori will process your order within 1-3 business days. Shipping charges for expedited delivery are as follows:

  • $24.95 for next-day delivery
  • $34.95 for same-day delivery

If you live outside of the United States, Natori uses Global-E, who ships via DHL. Shipping costs vary, so visit the website to find out how much it will cost to ship to your location.

Are Natori Ethical?

Natori creates environmentally friendly products that are manufactured using sustainable processes. Their mission is

‘to make customers look and feel their best from the inside-out, which means quality fabrics, that last.

All suppliers are Oeko-Tex Standard 100 certified, which means that every garment you buy is safe for your health. Furthermore, all bras have nickel-free hardware. Additionally the brand’s main factories are WRAP certified, ensuring that employees work in a safe and ethical environment.

Furthermore, Natori’s new cotton lounge and daywear collection features 100% organic Pima cotton and eco-friendly dyes. The fabric is certified under the global organic textile standard, which ensures that it adheres to organic farming practises and is free of pesticides and GMO residues.

Natori Bra Review Conclusion: Is It Worth It?

Without a doubt, Natori is a trustworthy lifestyle brand. They not only make beautiful lingerie, but their lingerie is also very comfortable.There were a few disgruntled customers who were dissatisfied with the customer service they received, but the vast majority of our customers were delighted with their lingerie purchases.

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