Natori Bra Review: The Ultimate Guide!

Disclaimer: Our reviews are unbiased, objective and non-sponsored. When you buy via links on our site, we may earn a small commission at no cost to you. As an Amazon Associate, we earn from qualifying purchases.

Natori bras are well-known for their exceptional craftsmanship and east meets west design aesthetic. Over the course of four decades, the brand has evolved into a lifestyle brand that includes lingerie, ready-to-wear, home, fragrances, and eyewear.

This Natori Bra guide examines the brand’s bras and lingerie collection and discusses what makes it so popular with customers.

Natori Bra Top Picks

  • Bliss Perfection Contour Underwire Bra
  • Feather Bra
  • Shangri-La Gown

Our Rating

Natori Bra Review

Natori is, without a doubt, one of the most recognisable lingerie brands in the world. Many of the brand’s classic silhouettes can be found in department stores across the United States and around the world.

With its bras, underwear, and other products, Natori offers some of the most comfortable undergarments on the market. They’re ideal for all-day wear and will keep you looking and feeling like yourself.

Shopping for bras can be a daunting experience, whether you’re looking for something exotic or simply stocking up on the essentials. But don’t worry, we’ve got you covered with our Natori bras review. Continue reading to learn how this brand is bringing new levels of comfort to women everywhere.

Where Is Natori Bra Located

New York City is the headquarters of the Natori Company. For more than 30 years, the brand has been manufacturing their products in the Philippines at the Pasig factory.

Natori bras reviews

Pros And Cons Of Natori Bra

What We Like!

  • Great variety of comfortable bras
  • Lingerie is nearly invisible under clothing
  • International shipping available

What We Don’t Like!

  • Returns fees for purchases under $300

Customer Favorities

Natori Feathers bra

Natori Feathers Bra

Ultra-comfortable, Ultra-sexy The Natori Feathers Bra is one of the brands bestsellers.
Natori Bliss bra

Bliss Perfection Contour Underwire Bra

The perfect everyday bra!

The Josie Collection Review

The Josie collection by Natori features free-spirited and playful pyjamas. To create a whimsical balance, bold colours and eclectic patterns are intertwined with soft tones.

Fairytale Lace Wrap

This silky satin robe with lush intricate lace is a romantic must-have. Featuring a self-tie belt, lace applique on the sleeves, in addition to a lightweight, air flow bubble wash, this body skimming robe is the perfect piece for lounging at home.

natori reviews

The wrap comes in warm white as shown above or angel blue, both are stunning.

Three reviewers highly recommended the fairytale lace wrap.

What Customers Say!

Customers highly recommend the wrap; one customer bought it for a friend and then bought it for herself because she loved it so much. Among the comments are:

  • Soft, feminine, and flattering
  • Beautiful wrap, and it fits perfectly.
  • Beautiful – I adore the style.

Customers did comment that the belting was a little long and that the wrap was quite see-through.

Natori Reviews

The Natori range offers bras and underwear for every part of your lifestyle and builds on dressing from the inside-out.

Bliss Perfection Contour Underwire Bra

This contour underwire bra is ideal for wearing with a T-shirt on a daily basis. Designed in the same luxurious style as Natori’s Bliss Perfection pantie this Natori Bra has fully adjustable matte straps, plush lace trim, and a 360-degree jersey fabric for all-day comfort.

Furthermore, the stretch jersey fabric at the top with lace trim at the bottom hugs the body and appears seamless under clothing, and the stretch pads have a brushed liner inside the pad for an exceptionally soft feel.

natori bra

To date, 638 reviews have been posted with an average rating of 4.7 stars for Natori’s Bliss perfection underwire bra.

What Customers Say!

Many customers say it’s one of the best bras they’ve ever worn, in addition to being well-made and providing excellent coverage.

Additionally, reviewers stated that the bra is very comfortable, lightweight, and fits perfectly.

A few reviewers were dissatisfied, claiming that the lace was uncomfortable and the service was poor.  These negative reviews were in the minority though.

Natori Feathers Bra

The Natori Feathers Bra is another customer favourite. Because it is so comfortable, this lovely bra can be worn every day.

The bra has a deep plunge neckline, folded mesh outer cover with lace trip, and adjustable stretch straps with Natori’s signature Feathers lace trim.

The Feathers bra is available in sizes 32-36 A-G, 30 A-DDD, and 38 B-DD.

Natori feathers bra

The bra’s quality and usability speak for themselves, with 142 reviews and an average 4.7 star rating.

What Customers Say!

Customers found the bra to be extremely comfortable, with one saying that in her 68 years, she had never had a bra fit so well and feel so comfortable.

Other comments include:

  • Very feminine styling with the lace,
  • gorgeous high-quality materials that feel great against the skin,
  • comfortable and stylish practical plunge bra with light support for everyday wear
  • The fit is perfect, and it’s also flattering.

Once again, there were a few dissatisfied customers, the majority of whom found the bra to be too small. Customers also found the customer service to be unhelpful.

Josie Natori Brand

The Josie Natori collection features beautiful activewear and loungewear pieces that can be worn anywhere.

Key Tank

We can see why Josie Natori’s key tank is one of the brand’s best-sellers. This lovely silk charmeuse feels luxurious, is elegant, and looks great layered or on its own. This tank is available in a variety of colours and can be worn with any outfit.

natori review

Along with being featured in Glamour Magazine, this tank has a 4.5 star average rating from customers.

What Customers Say!

Customers found the tank to be of high quality and highly recommend it. Reviewers praised the beautiful garment for everything from the quality of the silk to the fit and craftsmanship.

The overall average review score was lowered due to one negative review. While the quality of the garment was not an issue, the reviewer expressed dissatisfaction with the return policy.

Lolita Lace Silk Chemise

If you’re looking for the ideal gift for a special occasion, the Josie Natori Lolita lace silk chemise is the answer. This stunning Silk charmeuse gown with intricate floral Chantilly lace appliques is perfect and will make you feel stunning.

This chemise features lace applique at the front neckline, underarm, and hem, as well as adjustable straps and a slit on the wearer’s left front.

natori chemise

Customers gave the Lolita silk chemise an average 4.5 star rating.

What Customers Say!

Both reviewers loved the Chemise, although one found it was a bit small to size.

The N Natori Collection Review

Inspired by core fabrics and Natori’s East meets sense sensibility.

Peony Gown

If you’re tired of sitting around in your sweatpants, then add some glitz to your life with N Natori’s stunning gown.

This lovely Peony gown is perfect for unwinding at home, with a flow design, a deep V-neck, and a side slit at the bottom hem.

N Natori reviews

What Customers Say!

There has only been one review to date, the customer found the Peony gown was a lovely fit, in addition to the workmanship being great.

Congo Sleeveless PJs

N Natori’s glamorous PJs come next. These jersey knit Congo pjs are an easy go-to.

The tank has a slight v with one button, and the pants have an elastic waist with drawstring all around.

N Natori reviews

There have been seven reviews of the N Natori PJs, all of them giving them a perfect five-star rating.

What Customers Say!

Customers thought the PJs were fashionable, comfortable, soft, and of high quality.

Similar retailers:

Natori reviews

Natori Bra Reviews From Other Sources

GNGuide visits various review sites as part of this Natori bras review to learn what customers think about the brand’s lingerie collections.

Our investigation began at Nordstrom, where the brand offers a wide range of products. The majority of the brand’s underwear pieces received high praise on this site:

  • Rose Dream Custom Coverage Underwear Bra has 1687 reviews with an average rating of 4.7 stars.
  • 379 reviews and 4.3 stars for Bliss Perfection Bralette
  • Flora Underwire Bra has 404 reviews and a rating of 4.7 stars.
  • 588 reviews and 4.7 stars for the Hidden Glamour Contour Underwire Bra.

Similarly The Natori underwear collection received high marks from Amazon reviewers.

  • N Natori Plus Size Congo Robe has 261 reviews and a rating of 4.7 stars.
  • Flora Contour Underwire bra has 216 reviews and a rating of 4.6 stars.
  • Natori Feather Bra has 1399 reviews and a rating of 4.4 stars.

Aside from customer reviews, the brand has received high praise from a number of bloggers and magazines.

Customers’ opinions:

Customer service: Customers are generally pleased with The Natori customer service team, with many sharing they are exceptional.  However, there were a few critical reviews from customers who had a negative experience. One customer states contacting the brand was difficult, and that phone calls were not returned.

Quality: While reading through the thousands of Natori bra reviews, it became clear that the brand’s products were of high quality. We found reviews that said the bras were excellent quality, beautifully made, the fit is superb, among many other positive comments.

Price: Customers disagreed over the value for money of The Natori bra collection. While some thought they provided excellent value and that the price was reasonable, many others thought the bras were overpriced. Customers who thought the brand was too expensive advised others to wait until there is a sale, which happens frequently, because the bras are then much more affordable.

Natori Social Media Stats

With over 100k followers, the @Natori Facebook page is well-liked. Natori posts their products on a regular basis, so it’s a great place to get ideas. Additionally, the brand’s @natoricompany instagram page includes information about new collections.

Natori review

Where Can You Buy Natori Bras?

Natori Bras are available for purchase on the brands website Additionally Amazon has a great selection of the brands products.

Natori Bra Promotions and Discounts

We look for discounts and promotional codes as part of our GNGuide Natori Bra review to ensure you get the best deal possible.

Sign Up To Natori Bra Emails

When you enter the Natori site, you will be asked to subscribe to Natori Bra’s emails. After you have subscribed you will be given 10% off your first purchase and will be the first to know about Natori exclusives.

Student Discount

All students receive a 15% discount off Natori merchandise, all you need is your student beans ID.

Natori Luxe Rewards

Signing up for luxe rewards is another way to save at Natori.  Similarly to other reward programmes, you earn points while shopping and can then redeem them for exclusive discounts. 

Points can be earned in the following ways: 

  • Create an account – 50 points
  • Follow Natori on Facebook – 10 points
  • For every $1 spent you earn 1 point
  • If you have a video that has been published in the reviews, you will receive 150 points.
  • Make three purchases of more than $150 each and you will receive 250 points.
  • 10 points for following Natori on Instagram.
  • 100 points for your birthday
  • 150 points for publishing a photo in a review.
  • 10 points for writing a product review

Points can redeemed for a discount at checkout, with every 100 points + $10.

Refer A Friend

Another way to save is to refer friends. For every friend you refer you will receive $15 in points when they spend $75 or more on their first order.


About Natori Bra

We like to give our readers a sense of the brand’s founders during our Natori Bra review, and I have to say, Josie Natori is one of the most impressive women I’ve read about to date.

Josie Cruz Natori, the founder and CEO of The Natori Company, has travelled across continents, navigated various careers, and overcome numerous challenges to create her global brand, Natori.

Natori left her hometown of Manila for the United States when she was 17 years old. She decided to try a number of entrepreneurial ventures after the birth of her son, but none were successful, so she took an embroidered blouse from the Philippines to a Bloomingdales buyer. The buyer encouraged her to make it into a sleep shirt, and she has since grown her company into a popular lifestyle brand that includes lingerie, ready-to-wear clothing, eyewear, fragrances, and much more.

Contact Natori Bra

If you require any more information, or if you need to contact the brand directly, you can contact their support team:

  • Call: 1 (424) 275 6478
  • Email:
  • Use the contact form
  • Check out their help page

Natori Bra Frequently Asked Questions

Natori bras

Does Natori Bra Have a Return Policy?

Natori offers free returns on orders over $300 in the United States. In addition, for domestic orders under $300, a flat $5 fee is payable for return shipping.

The brand will only accept returns for items purchased on, and items must be re-saleable with original packaging and tags attached.

Natori Bra Shipping Policy

The brand offers free one-way ground shipping on all orders placed in the United States. Natori will process your order within 1-3 business days. Shipping charges for expedited delivery are as follows:

  • $24.95 for next-day delivery
  • $34.95 for same-day delivery

If you live outside of the United States, Natori uses Global-E, who ships via DHL. Shipping costs vary, so visit the website to find out how much it will cost to ship to your location.

Are Natori Ethical?

Natori creates environmentally friendly products that are manufactured using sustainable processes. Their mission is

‘to make customers look and feel their best from the inside-out, which means quality fabrics, that last.

All suppliers are Oeko-Tex Standard 100 certified, which means that every garment you buy is safe for your health. Furthermore, all bras have nickel-free hardware. Additionally the brand’s main factories are WRAP certified, ensuring that employees work in a safe and ethical environment.

Furthermore, Natori’s new cotton lounge and daywear collection features 100% organic Pima cotton and eco-friendly dyes. The fabric is certified under the global organic textile standard, which ensures that it adheres to organic farming practises and is free of pesticides and GMO residues.

Natori Bra Review Conclusion: Is It Worth It?

Without a doubt, Natori is a trustworthy lifestyle brand. They not only make beautiful lingerie, but their lingerie is also very comfortable.There were a few disgruntled customers who were dissatisfied with the customer service they received, but the vast majority of our customers were delighted with their lingerie purchases.

Scroll to Top